KPHRED University
Marketing Your Radio Show 101
Instructor: Professor Howard Larson
Hosted by KPHRED University
Program Overview:
Marketing Your Radio Show 101 is a 12-week interactive course designed exclusively for KPHRED show hosts—and open to the public for those ready to take their broadcasting presence to the next level.
Led by Professor Howard Larson, this foundational program teaches hosts how to build, grow, and monetize their radio shows with practical, real-world marketing strategies. Whether you’re just launching your show or looking to refine your reach, you’ll walk away with tools to amplify your voice, build a personal brand, and create lasting impact.
Each week includes hands-on guidance, personal reflection, and marketing tools tailored for radio and podcast hosts.
$495.00
Howard Larson is Owner of Larson & Associates, a company designed for Telemarketing, Target Marketing & Trade show Marketing Attacks. And now radio host here at K-PHRED entitled “Trade show Fanatic”.
What You'll Learn
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How to identify your “why” and mission as a show host
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Building a consistent presence across platforms like Instagram, YouTube, and blogs
- Positioning yourself as an authority in your niche
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Finding your audience and monetizing your message
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Creating engaging content that keeps listeners coming back
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Overcoming fear and taking bold action on your brand vision
How and Why Did You Get Into KPHRED?
Join Professor Howard Larson as we kick off “Marketing Your Radio Show 101.” This session invites participants to reflect on their “why” and personal mission behind their involvement with KPHRED. Understanding your origin story is the foundation of effective branding and marketing.
3 Parts to Becoming an Authority Figure
Learn the key components to establishing yourself as a trusted voice in your niche. This week, we’ll cover what it means to “Dig Deep and Go Narrow” to build authority with purpose and clarity.
Big Fish in a Little Pond
In this session, you’ll identify your “territory” and develop a unique hook that makes you memorable in your space. Learn why standing out locally or in a niche matters more than going broad too soon.
Creating Core Content & Getting Past Show 3
Most podcasts fail by the third episode. This class helps you power through the early stages with content clarity, consistent planning, and confidence to find your rhythm.
Real-Time Shows – Pros and Cons
Explore the benefits and challenges of live broadcasting with real-time audiences. Get guidance on how to turn live feedback into momentum instead of burnout.
Baby Steps with Instagram, YouTube, and Blogs
Learn how to build your online authority—step by step—using social platforms and blog content to amplify your voice. No fancy tools needed, just the right focus.
This week focuses on crafting a clear and compelling branding statement that reflects who you serve, how you serve them, and why it matters.
New Personal/Business Blueprint
Map out your future with a custom personal and business branding blueprint. Whether you’re just starting or pivoting, you’ll leave with clarity and direction.
Finding and Building Your Specific Audience
In this session, we’ll look at how to find your people—your real audience—and build meaningful engagement that grows your show naturally.
Making a Living off KPHRED
Yes, you can make money podcasting. This class dives into monetization paths specific to the KPHRED ecosystem—from sponsorships to services and beyond.
Just Do It, Today
Learn to push through fear and perfectionism. This motivational session challenges you to take the leap—imperfectly and with purpose.
How to Be the New You
Wrap up the series with a vision for your next chapter. Learn how to embody the transformation you’ve created and continue building your brand with authenticity.
Welcome to KPHRED University
Where Radio Meets Mastery
KPHRED University is the official learning hub for emerging and established radio hosts, producers, and media professionals looking to level up their skills in today’s fast-paced broadcast landscape. Whether you’re preparing for your first live show or managing a multi-format media platform, our courses are designed to walk you through the practical, technical, and creative elements of successful broadcasting. From on-air delivery and guest management to marketing, podcast distribution, and backend systems like Google Workspace, KPHRED University brings real-world tools into the hands of real people with real voices.
At the heart of KPHRED University is a simple belief: radio and podcasting should be accessible, authentic, and impactful. Our instructors aren’t just educators—they’re seasoned professionals actively working in the field, bringing insider insights and community-based values to every lesson. Through live instruction, interactive forums, and project-based learning, students grow not only in knowledge but also in confidence, clarity, and connection. We don’t just teach you how to host a show—we teach you how to build a movement.
Have questions about a course, need help getting started, or want to bring your expertise to KPHRED University? We’d love to hear from you! Whether you’re a current host, future student, or curious collaborator, our team is here to support your journey.
Reach out and let’s build something powerful—together.
