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October 2, 2026
The Trade Show Fanatic – Where We Talk about how to get the best experience at any tradeshow.
Howard Larson is Owner of Larson & Associates, a company designed for Telemarketing, Target Marketing & Trade show Marketing Attacks. And now radio host here at K-PHRED entitled “Trade show Fanatic”. For over 45 years and 1625 Trade shows and Expos as an Exhibitor, an Attendee, a Speaker, Booth Judge, a Reverse Seller, a Show Scout, a Buyer, Product Sourcing, Exhibit Booth Builder, a Show Manager and almost any other aspect of a show that there is.
What makes or breaks a show is what happens ON THE FLOOR. If the attendees are happy, it is a success. If the exhibitors are and clicking their heels as they head back to the home office, life is good.
Using a self-designed system that have crafted over the course of over 1450 shows and exhibits for both Fortune 100 companies to companies of 1 person armies with dreams of greatness. We have seen how the smallest preplanning can make all the difference. Even a slight change on the floor can increase your show ROI or your attending strategy from failure into a completely successful show.
http://www.larsonassociates.ws/
http://www.larsonassociates.ws/tradeshow-marketing
https://larsonassociatesadvspc.espwebsite.com/AboutUs